Backlinks vs. Reciprocal Links: Which One Actually Moves the Needle? (Spoiler: One Might Be Hurting You)
Article Directory I’m going to start with something that still makes me cringe a little. About eight years ago, I had a client—a real estate agent in Austin—who was convinced that the secret to ranking was “collecting links like Pokémon cards.” And honestly? I didn’t argue with him. We spent three months trading links with…
