Table of Contents 1. The “Magic Button” Myth: Why SEO Isn’t What You Think I was at a barbecue last summer. A guy—let’s call him Steve—asks what I do for a living. “I do SEO,” I say. Steve’s eyes light up. “Oh cool! So you like, push the magic button and websites go to number…
Table of Contents 1. The “One-Size-Fits-All” Lie That Costs Business Owners Thousands I get this email all the time. “Hey, I need SEO for my website. How much?” And I always reply with the same question: “What kind of website do you have?” Half the time, they get annoyed. “What do you mean, what kind?…
Table of Contents 1. The “My Homepage Ranks, So I’m Good” Myth I had a call last week with a potential client who sells industrial parts. Let’s call him Mark. Mark says to me, “Look, my homepage ranks for ‘industrial valves.’ I’m number 8. Why do I need you?” I asked him, “Mark, when was…
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